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Room occupancy rate in Luxury hotels: Italy, 2020 - 2027 (%)

Industry: Hotels
Current: Other Industry Indicators

The Room occupancy rate in Luxury hotels in Italy, attained a value of 71.10% in 2023
The indicator recorded a historical change (bps difference) of 2,832 bps between 2020 to 2023, and is expected to grow by...
GlobalData projects the figure to change by 171 bps between 2024 and 2027, reaching...

Room occupancy rate in Luxury hotels: Italy, 2020 - 2027 (%)

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The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services. The industry is detailed in both value and volume terms. Industry value consists of the total revenue generated by (a) rent that a guest pays for an occupied room and (b) other revenues, including revenue from food and beverages, telecommunications, health and leisure operations, and car rentals. Industry value is segmented by 'business' and 'leisure', where each is a measure of the revenues, as defined above, generated from guests staying for business or leisure purposes respectively. Industry volume consists of the number of establishments in a given country that provide paid lodging and full guest services. Industry volumes are segmented by 'budget', 'midscale', 'upscale' and 'luxury' hotels. 'Luxury' hotels includes hotels with a five-star rating or higher. Luxury hotels provide top quality accommodation, with a combination of high-class facilities and style, typically at much higher prices than standard hotels.

Who are the leading players?

The leading player in the Italian hotels & motels industry is Best Western Hotels and Resorts with around many establishments in operation across the country. The company operates a variety of brands ranging from budget to upscale, including SureStay, Vib, Glo, and Best Western Premier.

AccorHotels is a leading player in Italy with a number of branded hotels operating across all segments of the industry: budget, midscale, upscale, and luxury. Accor has numbers of establishments in operation across the country. The company’s brands include ibis, Novotel, Mercure, Mantis, and Raffles.

Marriott International operates as a leading player in the Italian hotels and motels industry through a variety of brands within the upscale and luxury segments.

InterContinental Hotels Group (IHG) operates as a leading player in the Italian hotels & motels industry through a range of brands located in the midscale, upscale, and luxury segments of the industry.