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Number of rooms in Midscale hotels: Italy, 2020 - 2027

  • The Number of rooms in Midscale hotels in Italy, attained a value of 499,964 in 2023

  • The indicator recorded a historical growth CAGR of 1.00% between 2020 to 2023, and is expected to grow by ...

  • GlobalData projects the indicator to grow ...

Number of rooms in Midscale hotels: Italy, 2020 - 2027

Published: Feb 2022
Source: GlobalData

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Hotels & Motels in Italy 

The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services. 

How has the COVID-19 pandemic impacted leading players? 

The COVID-19 pandemic has had a devastating impact on the hotels and motels industry. During the peak of the global pandemic, the vast majority of hotels experienced little to no revenue as occupancy rates plummeted.  

The COVID-19 pandemic and its consequences have dramatically reduced travel and demand for hotel rooms, which has expected to continue to have a material adverse impact on the hospitality industry and its players. Some leading players have implemented strategies to minimize the impact of the pandemic and increase their chances of a strong recovery in a post-pandemic environment. 

Leading hotels & motels company profiles in Italy 

Best Western International Inc 

Best Western International Inc (Best Western) is a hotel management company. The company conducts business operations under various brands, including Best Western, Glo, Best Western Plus Executive Residency, Best Western Plus, Vib, and BW Premier Collection. Best Western offers a variety of cuisines through the restaurants situated within the hotels. It also facilitates online reservations for booking hotel rooms through the website and mobile applications.  

Moreover, it partnered with various airline and car rental companies, including Aeroflot, Aeroplan, Air France, Air Berlin, Air Miles, Alaska Airlines Mileage Plan, American Airlines AAdvantage, and Avis Rental Cars. It provides special programs for its customers, including Best Western Rewards, Best Western Ride Rewards, Best Western Travel Card, and Best Western Premier. The company’s hotels are spread across North and South America, Europe, Asia, Africa, the Middle East and the South Pacific. Best Western is headquartered in Phoenix, Arizona, the US. 

Marriott International Inc 

Marriott International Inc (Marriott) is a hospitality service provider that operates hotels and restaurants. It operates franchises and licenses hotels, residential and timeshare properties under several luxuries, premium and select brand names. Its brands include the Ritz-Carlton, JW Marriott, St. Regis, Westin, Renaissance, Marriott Hotels, Le Meridien, Gaylord Hotels, Marriott Executive Apartments, Delta Hotels, Tribute Portfolio, Design Hotels, Courtyard and SpringHill Suites. Marriott offers accommodation, hotel reservations, timeshare vacations, flight and hotel packages, and car rentals services.  

It also operates loyalty programs, including The Ritz-Carlton Rewards, Marriott Rewards and Starwood Preferred Guest. The company’s operations span North America, Europe, Africa, the Middle East, Asia-Pacific, Caribbean and Latin America. Marriott is headquartered in Bethesda, Maryland, the US. 

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