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Number of rooms in Budget hotels: Italy, 2020 - 2027

  • The Number of rooms in Budget hotels in Italy, attained a value of 134,458 in 2023

  • The indicator recorded a historical growth CAGR of 1.93% between 2020 to 2023, and is expected to grow by ...

  • GlobalData projects the indicator to grow ...

Number of rooms in Budget hotels: Italy, 2020 - 2027

Published: Feb 2022
Source: GlobalData

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Hotels & Motels in Italy 

The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services. 

Competitive landscape 

The Italian hotels and motels industry is dominated by large chains that operate across the budget, midscale, and upscale segments. Large-scale players such as AccorHotels, Best Western, InterContinental Hotels Group, and Marriott dominate this industry but operate alongside a large number of smaller, independent competitors.  

The leading players in this industry tend to operate a variety of brands to appeal to a larger number of consumers. All players in this industry face the growing threat posed by short-term rental companies such as Airbnb.  

The COVID-19 pandemic heightened competition amongst the leading players in 2020, all of which will be looking to take advantage of the rebound expected over the coming years. 

Leading hotels & motels company profiles in Italy 

InterContinental Hotels Group Plc 

InterContinental Hotels Group Plc (IHG) is a provider of hospitality services. The company owns, manages, leases, and franchises hotels and resorts. IHG operates mainstream, upscale and luxury hotels under various brand names such as Regent, InterContinental, Kimpton, Hotel Indigo, EVEN Hotels, HUALUXE, Holiday Inn Resort, Crowne Plaza, Holiday Inn, Holiday Inn Express, voco, avid, Vignette Collection, Staybridge Suites and Candlewood Suites.  

Its hotels offer accommodation, dining, business services, wellness services, lounges, pool bars, and meeting and event spaces. It also manages a hotel loyalty program, IHG Rewards Club. The company has operations in the Americas, Europe, the Middle East, Asia, and Africa. IHG is headquartered in London, the UK. 

Marriott International Inc 

Marriott International Inc (Marriott) is a hospitality service provider that operates hotels and restaurants. It operates franchises and licenses hotels, residential and timeshare properties under several luxuries, premium and select brand names. Its brands include the Ritz-Carlton, JW Marriott, St. Regis, Westin, Renaissance, Marriott Hotels, Le Meridien, Gaylord Hotels, Marriott Executive Apartments, Delta Hotels, Tribute Portfolio, Design Hotels, Courtyard and SpringHill Suites. Marriott offers accommodation, hotel reservations, timeshare vacations, flight and hotel packages, and car rentals services.  

It also operates loyalty programs, including The Ritz-Carlton Rewards, Marriott Rewards and Starwood Preferred Guest. The company’s operations span North America, Europe, Africa, the Middle East, Asia-Pacific, Caribbean and Latin America. Marriott is headquartered in Bethesda, Maryland, the US. 

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