Traditional advertising refers to the dissemination of commercial messages through media channels to a large audience. Film, television, magazines, newspapers, outdoor, and radio advertising are the various methods of traditional advertising.
Television advertising is a segment of television programming that is produced and paid for by a company. It is also known as a television commercial, TV commercial, commercial, television spot, TV spot, advert, TV advert, or simply an ad.
The market for TV advertisements in Japan stood at $13.7 billion in 2021. TV advertisements grew only 1% in 2021, following an increase in online advertisement in the region and the recovery in demand in the post-COVID-19 pandemic period, which led to businesses resuming their operations full scale. Many new companies adopted digital advertising platforms to promote their products and services.
Japan ranks second among all countries, with the largest market for TV advertisement. This shows the country’s strong presence in the traditional TV advertisement segment globally.
The TV advertisement market in Japan registered negative growth of 2.2% during 2017–2021. This explains the growth of alternative modes of advertisement, including digital advertising. Online advertising captured a greater share and budget of the advertising market on account of the increase in digital awareness among consumers and the use of digital devices such as smartphones and smart TVs.
Companies globally reported a decline in spending on advertisement as the demand declined owing to restrictions on non-essential services, following the outbreak of the pandemic in 2020.
United States of America
United Kingdom
United States of America
France
Japan
United States of America
China
Japan
Germany
Germany
Don’t wait - discover a universe of connected data & insights with your next search. Browse over 28M data points across 22 industries.
Access more premium companies when you subscribe to Explorer