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CyberAgent: Digital Revenue by Segment (FY2017 – FY2021, JPY Billion)

Industry: Advertising
Current: Company Performance

In 2021, the internet ad business segment’s revenue amounted to JPY321.3 billion a growth of 19.3% from FY2020
The company’s excellent revenue growth was mainly driven by the internet ad business segment
CyberAgent‘s revenue in FY2021 grew by 39% YoY

CyberAgent Inc (CyberAgent) is a business and consumer service provider, that offers internet advertising and marketing services. Total digital revenue by the internet ad business segment in FY2021 represented JPY321.3 billion an increase of 19.3% from the previous year (FY2020).

CyberAgent has been expanding its internet ad business and already boasts the top market share in Japan due to its strengths in maximizing advertising effectiveness. The company is expanding as a result of the company's strengths in maximizing the effectiveness of internet ads, which are claimed to make up more than 80% of programmatic advertising.

CyberAgent: Digital Revenue by Segment

Despite the COVID-19 pandemic's effects on the industry, CyberAgent's internet advertising business performed well, achieving a greater growth rate than in the past four years due to operational capabilities and successful technology adoption, including AI. As a result, the company will continue to spend strategically on key initiatives in FY2021, concentrating particularly on the growth of its digital infrastructure (Internet Ad Business Segment).

The company achieved strong revenue in the internet ad business segment despite the Ukraine conflict, high inflation, and rising energy and consumer prices. CyberAgent’s 2021 consolidated revenue increased by 39% compared to FY2020, amounting to JPY666.5 billion, due to sharp growth in its digital activities mainly through the internet ad business segment. Growth in revenue across the company's portfolio has been observed as it continues to recover from the COVID-19 pandemic restrictions.

Total digital revenue by the internet ad business segment in FY2020 represented JPY269.3 billion an increase of 4.9% from the previous year (FY2019) in line with its own targets and market expectations. As the digital sector has experienced rapid growth and can most effectively target the right customers at the right time, the company is concentrating much of its investment in digital media for 2021.

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