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Room occupancy rate in Upscale hotels: Germany, 2020 - 2027 (%)

Industry: Hotels
Current: Other Industry Indicators

The Room occupancy rate in Upscale hotels in Germany, attained a value of 72.83% in 2023
The indicator recorded a historical change (bps difference) of 2,985 bps between 2020 to 2023, and is expected to grow by...
GlobalData projects the figure to change by 045 bps between 2024 and 2027, reaching...

Room occupancy rate in Upscale hotels: Germany, 2020 - 2027 (%)

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Hotels & Motels in Germany

The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services.

The German hotels and motels industry achieved good growth in 2018 and 2019, before declining the following two years. The industry is expected to achieve very strong growth until 2023, with moderate growth rates expected over the upcoming period.

Category segmentation

Room revenue is the largest segment of the hotels & motels industry in Germany, accounting for the largest share of the industry's total value.

The non-room revenue segment accounts for the second-largest share of the industry.

Geography segmentation

Germany accounts for a significant share of the European hotels & motels industry value.

Leading hotels & motels company profiles in Germany

Best Western International Inc

Best Western International Inc (Best Western) is a hotel management company. The company conducts business operations under various brands, including Best Western, Glo, Best Western Plus Executive Residency, Best Western Plus, Vib, and BW Premier Collection. Best Western offers a variety of cuisines through the restaurants situated within the hotels. It also facilitates online reservation for booking hotel rooms through website and mobile applications.

It provides special programs for its customers, including Best Western Rewards, Best Western Ride Rewards, Best Western Travel Card, and Best Western Premier. The company’s hotels are spread across North and South America, Europe, Asia, Africa, the Middle East and the South Pacific. Best Western is headquartered in Phoenix, Arizona, the US.

Steigenberger Hotels AG

Steigenberger Hotels AG (Steigenberger Hotels), a subsidiary of Huazhu Group Ltd, is a hospitality service provider. The company owns and operates hotels and resorts. Its services include accommodation services, rooms, suites, dining services, buffet breakfast, city tours, outdoor and activity, spa, fitness area, restaurant and bar services. Steigenberger Hotels provides large and medium banquet halls for weddings celebrations, receptions and corporate events.

The company’s hotel portfolio includes Hotel Bad Homburg, Steigenberger Golf Resort, steigenberger Wiltcher's and Hotel Herrenhof, among others. It has operations in Germany, the Netherlands, Austria, Egypt, Belgium, China, the UAE, Switzerland, Spain, Tunisia and Turkey. Steigenberger Hotels is headquartered in Frankfurt, Hessen, Germany.