The Room occupancy rate in Budget hotels in Germany, attained a value of 64.83% in 2023
The indicator recorded a historical change (bps difference) of 2,580 bps between 2020 to 2023, and is expected to grow by...
GlobalData projects the figure to change by 141 bps between 2024 and 2027, reaching...
Hotels & Motels in Germany
The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services.
The German hotels and motels industry achieved good growth in 2018 and 2019, before declining the following two years. The industry is expected to achieve very strong growth until 2023, with moderate growth rates expected over the upcoming period.
Competitive landscape
The German hotels and motels industry is dominated by large chains that operate across the budget, midscale, and upscale segments. Large-scale players such as AccorHotels, Ringhotels, Best Western, and InterContinental Hotels Group dominate this industry but operate alongside a large number of smaller, independent competitors.
The leading players in this industry tend to operate a variety of brands to appeal to a larger number of consumers. All players in this industry face the growing threat posed by short-term rental companies such as Airbnb. The COVID-19 pandemic heightened competition amongst the leading players in 2020, all of which will be looking to take advantage of the rebound expected over the coming years.
Category segmentation
Room revenue is the largest segment of the hotels & motels industry in Germany, accounting for the largest share of the industry's total value.
The non-room revenue segment accounts for the second-largest share of the industry.
Geography segmentation
Germany accounts for a significant share of the European hotels & motels industry value.
Leading hotels & motels company profiles in Germany
AccorHotels (Accor) is a hotel operator. The company manages and franchises luxury and upscale, midscale and economy hotels. It operates hotels under various brand names including Raffles, SO by Sofitel, Sofitel, Fairmont, Swissotel, Adagio, MGallery, Pullman, Grand Mercure, Mama Shelter, Novotel, Novotel Suites, Adagio Access, ibis, ibis Styles, ibis Budget and hotelF1, among others.
The group is also into asset management, construction, refurbishment, hotel design and maintenance activities. Its operations are spanned across Europe, the Middle East and Africa, North America, Central America and the Caribbean, South America, and Asia-Pacific. The company is headquartered in Issy-Les-Moulineaux, France.
Steigenberger Hotels AG
Steigenberger Hotels AG (Steigenberger Hotels), a subsidiary of Huazhu Group Ltd, is a hospitality service provider. The company owns and operates hotels and resorts. Its services include accommodation services, rooms, suites, dining services, buffet breakfast, city tours, outdoor and activity, spa, fitness area, restaurant and bar services. Steigenberger Hotels provides large and medium banquet halls for weddings celebrations, receptions and corporate events.
The company’s hotel portfolio includes Hotel Bad Homburg, Steigenberger Golf Resort, steigenberger Wiltcher's and Hotel Herrenhof, among others. It has operations in Germany, the Netherlands, Austria, Egypt, Belgium, China, the UAE, Switzerland, Spain, Tunisia and Turkey. Steigenberger Hotels is headquartered in Frankfurt, Hessen, Germany.
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