Publicis Groupe SA (Publicis) is one of the world's largest advertising and media firms. It is a communication group that offers marketing, communication and digital transformation services. The company provides a complete value chain from consulting to creation and execution in digital, technology, creative, corporate communications and public affairs, planning and buying, media strategy, healthcare communications and brand asset production. It serves clients across consumer goods, finance, automobile, health, technology, media, and telecommunications, food and drink, leisure, energy, luxury, distribution, and other sectors.
The company has a presence through its subsidiaries and agencies across North America, Europe, Asia Pacific, Latin America, and the Middle East. The company has clients in more than 100 countries, although the majority of its sales are in North America.
The total sum of money charged to customers and marketers for marketing efforts in order to make money is known as billings. They define gross billing as the entire amount of money that customers pay to the business after subtracting rebates and discounts offered to them.
The ability to create gross billing is highly correlated with the company's capacity to generate net revenues, and the business uses gross billing to evaluate its business growth, market share, and operational scale.
Publicis Groupe gross billing rose from EUR24.7 million in FY2020 to EUR28.8 million in FY2021, an increase of 16.7%. Gross billings for the business increased by EUR4.1 million from 2020 to 2021, a significant percentage of the Groupe‘s revenue is derived from its major clients. In 2021, the Groupe’s top 5, 10, 30 and 100 clients accounted for 12%, 20%, 37% and 56% of the Groupe’s consolidated revenue. North America region accounted for significant proportion of the Groupe‘s revenue at EUR6,368 million (60%), followed by Europe region at EUR2,534 million (24%) and Asia Pacific region at EUR1,038 million (10%). The majority of the bills are made up of rent from the Paris, France, building at 133 avenue des Champs-Élysées and services invoiced to Groupe companies.
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