The gender gap in organizations has narrowed over the past three decades, giving more effortless labor mobility worldwide. There has also been increasing global awareness regarding the right to a dignified and respectful workplace irrespective of the sexual orientation and ethnicity of the employees, which promotes an open and inclusive workplace. However, labor market disruption due to the COVID-19 has had devastating consequences globally. According to International Labour Organization (ILO), women’s employment declined by 5% globally in 2020 compared with around 4% for men.
Diversity, equity, and inclusivity (DEI) are critical to the business performance of the retailers which includes food retail, fashion retail, and other outlets, since consumers want to buy goods that reflect their values, wants, and needs. Consumers expect more from brands than ever, and retailers must honor DEI. Understanding the brand, setting DEI commitments from the top, delivering on the pledges, recruiting from diverse pools, and creating a supportive environment can all contribute to DEI.
Starbucks Corp (Starbucks) is a specialty coffee retailer. It roasts, markets, and retails specialty coffee. The company, through its stores, offers several blends of coffee, handcrafted beverages, merchandise, and food items. Starbucks also offers whole bean and ground coffee, readymade drinks, snacks, and other beverages. Its brands include Teavana, Evolution Fresh, Starbucks Reserve, Princi, Seattle’s Best Coffee, and Ethos.
In 2021, women represented 71.3% of all Starbucks’ (US) workforce, an increase of 2.1 percentage points over 2020. In the same year, Starbucks had an overall 72% women representation in retail roles, 54.4% women in corporate roles, and 33.4% women in manufacturing roles.
Among Starbucks’ retail roles, women had 52% representation in the regional director role, and among corporate roles, women had 49% representation in the vice president role in 2021.
Starbucks aims to achieve 55% women in all retail roles, 50% women in all corporate roles, and 30% women in all manufacturing roles by 2025.
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