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Starbucks: Racial Diversity in the Workforce in 2021

  • In 2021, the representation of Asian employees in the US workforce of Starbucks was 5.9%, an increase of 0.4 percentage points over 2020
  • Starbucks had 5.5% Black female representation in the US workforce in 2021
  • Starbucks aims to achieve at least 30% BIPOC representation at all corporate levels by 2025

Ethnicity Representation in Starbucks’ Workforce

There has been increasing global awareness regarding the right to a dignified and respectful workplace irrespective of the sexual orientation and ethnicity of the employees, which promotes an open and inclusive workplace. However, labor market disruption due to the COVID-19 has had devastating consequences globally. According to International Labour Organization (ILO), women’s employment declined by 5% globally in 2020 compared with around 4% for men.

Diversity, equity, and inclusivity (DEI) are critical to the business performance of the retailers which includes food retail, fashion retail, and other outlets, since consumers want to buy goods that reflect their values, wants, and needs. Consumers expect more from brands than ever, and retailers must honor DEI. Understanding the brand, setting DEI commitments from the top, delivering on the pledges, recruiting from diverse pools, and creating a supportive environment can all contribute to DEI.

Racial Diversity at Starbucks

Starbucks Corp (Starbucks) is a specialty coffee retailer. It roasts, markets, and retails specialty coffee. The company, through its stores, offers several blends of coffee, handcrafted beverages, merchandise, and food items. Starbucks also offers whole bean and ground coffee, readymade drinks, snacks, and other beverages. Its brands include Teavana, Evolution Fresh, Starbucks Reserve, Princi, Seattle’s Best Coffee, and Ethos.

In 2021, the representation of Asian employees of Starbucks in the US workforce was 5.9% which increased by 0.4 percentage points from 2020. Black and Hispanic or Latinx employees represented 7.7% and 28.5% of the US workforce, respectively.

In 2021, Starbucks had 5.5% Black female representation, 19.8% Hispanic female representation, and 3.9% Asian female representation in the US workforce.

Starbucks aims to achieve its representation goals, which include at least 30% BIPOC (Black, Indigenous, and People of Color) representation at all corporate levels and at least 40% in all retail and manufacturing roles by 2025.

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