The gender gap in organizations has narrowed over the past three decades, giving more effortless labor mobility worldwide. There has also been increasing global awareness regarding the right to a dignified and respectful workplace irrespective of the sexual orientation and ethnicity of the employees, which promotes an open and inclusive workplace. However, labor market disruption due to the COVID-19 has had devastating consequences globally. According to International Labour Organization (ILO), women’s employment declined by 5% globally in 2020 compared with around 4% for men.
Diversity, equity, and inclusivity (DEI) are critical to the business performance of the consumer sector, which encompasses retailers and consumer-packaged goods manufacturers, since consumers want to buy goods that reflect their values, wants, and needs. Consumers expect more from brands than ever, and retailers must honor DEI. Understanding the brand, setting DEI commitments from the top, delivering on the pledges, recruiting from diverse pools, and creating a supportive environment can all contribute to DEI.
Kao Corp manufactures, markets, and sells consumer and chemical products. The company's major products include cosmetics, facial and body cleansers, soaps, shampoos, conditioners, hair coloring, and styling agents. Kao Corp markets products under Attack, Biore, Ban, Blaune, Curel, Essential, Feather, New Beads, Quickle, Quickle Joan, Resesh, Goldwell, Guhl, Haiter, and Jergens brands.
In 2021, the company reported 50.49% women participation in the workforce, an increase of 0.76 percentage points over 2020. In the same year, women’s participation in management positions was 30.16% which increased by 1.36 percentage points over the previous year.
Kao Corp aims to implement education and awareness-raising activities to foster a culture where all employees understand D&I (diversity and inclusion) and can individually put them into practice and are also able to communicate their own opinions in an unbiased environment.
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