The construction company’s role is to execute the main contract works, according to a press release posted on Zawya.  

The project, situated in the Palm Jumeirah area of Dubai, will feature two-to-four-bedroom apartments, including a duplex and penthouse. 

It will also provide beachfront views and private access to white sands and lifestyle amenities.  

The ground-breaking ceremony for this project took place in September 2023, with completion expected in the first quarter of 2026.  

Al Ashram CEO Malek Ali Fakih said: “With our holistic approach to design, procurement, and construction, Al Ashram Contracting is committed to delivering excellence, reliability, and quality.  

“Our strong legacy in the UAE’s ever-evolving construction sector aids us in elevating our offering as we embark on the high-end residential property LUCE at Palm Jumeirah along with Taraf.” 

Taraf, operating under the real estate division of investment holding group Yas Holding, is also collaborating with MZ Architects for this project. 

Taraf CEO Ahmad Shibel said: “We are pleased to welcome onboard Al Ashram Contracting as the main contractor for our iconic property LUCE.  

“Taraf’s deep-rooted commitment to crafting exceptional contemporary lifestyle, offering unmatched quality and elevated experiences for all finds fruition with LUCE. Together we aim to further elevate the scope of luxury living in the UAE.” 

Taraf’s current portfolio of properties includes 51 KARL LAGERFELD villas within the Meydan community, Terra Golf Collection comprising 84 villas, and more.