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Number of rooms in Midscale hotels: France, 2020 - 2027

  • The Number of rooms in Midscale hotels in France, attained a value of 258,870 in 2023

  • The indicator recorded a historical growth CAGR of 1.00% between 2020 to 2023, and is expected to grow by ...

  • GlobalData projects the indicator to grow ...

Number of rooms in Midscale hotels: France, 2020 - 2027

Published: Feb 2022
Source: GlobalData

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Hotels & Motels in France  

The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services. 

Competitive landscape 

The French hotels and motels industry is dominated by large chains that operate across the budget, midscale, and upscale segments. Large-scale players such as AccorHotels, The Originals, Human Hotels & Resorts, Contact Hotel, and Best Western dominate this industry but operate alongside a large number of smaller, independent competitors.  

The leading players in this industry tend to operate a variety of brands to appeal to a larger number of consumers. All players in this industry face the growing threat posed by short-term rental companies such as Airbnb.  

The COVID-19 pandemic heightened competition amongst the leading players in 2020, all of which will be looking to take advantage of the rebound expected over the coming years. 

Category segmentation 

Room revenue is the largest segment of the hotels & motels industry in France, accounting for the largest share of the industry's total value.  

The Non-room revenue segment accounts for the second-largest share of the industry. 

Geography segmentation 

France accounts for a significant share of the European hotels & motels industry value.  

Italy accounts for the largest share of the European industry. 

Leading hotels and motels company profiles in France 

AccorHotels 

AccorHotels (Accor) is a hotel operator. The company manages and franchises luxury and upscale, midscale and economy hotels. It operates hotels under various brand names including Raffles, SO by Sofitel, Sofitel, Fairmont, Swissotel, Adagio, MGallery, Pullman, Grand Mercure, Mama Shelter, Novotel, Novotel Suites, Adagio Access, ibis, ibis Styles, ibis Budget and hotelF1, among others.  

The group is also into asset management, construction, refurbishment, hotel design and maintenance activities. Its operations are spanned across Europe, the Middle East and Africa, North America, Central America and the Caribbean, South America, and Asia-Pacific. The company is headquartered in Issy-Les-Moulineaux, France. 

Best Western International Inc 

Best Western International Inc (Best Western) is a hotel management company. The company conducts business operations under various brands, including Best Western, Glo, Best Western Plus Executive Residency, Best Western Plus, Vib, and BW Premier Collection.  

Best Western offers a variety of cuisines through the restaurants situated within the hotels. It also facilitates online reservations for booking hotel rooms through the website and mobile applications. Moreover, it partnered with various airline and car rental companies, including Aeroflot, Aeroplan, Air France, Air Berlin, Air Miles, Alaska Airlines Mileage Plan, American Airlines Advantage, and Avis Rental Cars. 

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