Travel and Tourism is one of the key sectors that play a pivotal role in any country’s economy and make a significant contribution to the country’s GDP. The growth in travel and tourism activities globally has led to the rise of travel intermediaries, making them an important part of selling travel products to customers.
The market size of the In-store travel sector in Europe reached a value of $55 billion in 2021. Though there has been a rise in the number of online travel intermediaries, aided by the growth in the number of internet users, in-store travel still has its relevance and has been growing steadily for the past few years as it provides a sense of security, especially for the elderly who are generally skeptical with the usage of online platforms.
The in-store travel market in Europe grew by a significant 12% in 2021 as the sector witnessed a recovery in the demand after easing the restrictions which were placed on account of the outbreak of the COVID-19 pandemic and travel intermediaries’ sharp rise in travel products as the consumers planned their travel activities after the gap of almost two years.
Meanwhile, the growth which the travel and tourism sector was going to see was reversed with the pandemic which completely devastated the industry in 2020. During the year 2020, the market value of in-store travel in the Europe region saw a de-growth of a whopping 60%, and the sectors allied with the industry were severely impacted.
France, Italy, and the UK rank as the top travel destinations in Europe among the plethora of options the region provides to choose from.
The in-store travel market in Europe grew at a CAGR of negative 18% during the period 2017-2021. The global travel industry along with its allied sectors saw a slump in market value with the pandemic in 2020. Even before 2020, the industry was witnessing slow growth due to low economic growth.
The major companies that have a strong presence in the in-store travel market in Europe include TravelPerk, Topdeck Travel Ltd., and Europamundo among others.
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