Stroer SE & Co KGaA (Stroer) is a provider of customized, fully integrated solutions across the marketing and sales of a product life cycle. The company offers out-of-home media solutions ranging from conventional poster media and exclusive advertising services at train stations to digital out-of-home media. As a percentage of overall revenue, digital revenue in FY2021 represented 45.7%, an increase of 4.1% from the previous year (FY2020).
The company has implemented a digital out-of-home advertising (DOOH) strategy in COVID-19 to strengthen and protect the company over the long term, to focus on the accelerated expansion of its digital portfolio, strong market position, and transparent communications.
Stroer’s 2021 consolidated revenue increased by 12.8% compared to FY2020, which was driven by sharp growth in its digital activities as the company continues to recover from the effects of COVID-19 pandemic restrictions, they have seen increases in revenue across its portfolio. In view of this, the business continues to make sound investments in strategic projects in FY2021, focusing especially on the expansion of its digital infrastructure.
Despite the challenges to the economy stemming from the war in Ukraine, high inflation, and rising energy and consumer prices, Stroer recorded healthy revenue in the digital & dialog media segment, the revenues rose by EUR97.2 million to EUR 733.9 million in 2021 in line with its own targets and market expectations. According to the company's projections, digital out-of-home advertising might make up 35% of the overall advertising market in 2025.
Digital revenue as a percentage of overall revenue grew exponentially from 9.1% in FY2019 to 43.9% in FY2020. The fast growth of its digital advertising media remained the focus of the company’s investment in 2021 and most effectively target the right consumers at the right time. As of December 31, 2021, a total of 815 digital advertising spaces were installed, which included new installations and conversions of previously analog spaces.
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