iClick Interactive Asia Group is one of the leading enterprise and marketing cloud platforms in China. It is an independent online marketing and enterprise data solutions provider in China. It serves as an integrated cross-channel gateway that provides marketers with innovative and cost-effective ways to optimize their online marketing efforts throughout their marketing cycle and achieve their branding and performance-based marketing goals. It has two operating segments: Marketing Solutions, and Enterprise Solutions. It is based in Hong Kong and other nations, but it gets the majority of its income from the PRC.
Gross billing is an important operating measure by which the company evaluates and manages its business. They define gross billing as the aggregate dollar amount that the clients pay to the company, after deducting rebates paid and discounts given to clients.
The company uses gross billing to assess its business growth, market share, and scale of operations, and the ability to generate gross billing is strongly correlated to the company's ability to generate net revenues.
iClick Interactive Asia Group’s gross billing rose from $677.8 million in FY2020 to $796.9 million in FY2021, primarily due to rising demands from marketers, particularly from the entertainment and media, e-commerce, personal care, and beauty verticals. As the company continued to meet the growing demand for mobile applications and other multi-channel marketing, the gross billing from the company's multichannel marketing solutions climbed from $648.9 million in 2020 to $727.3 million in 2021.
The company's enterprise solutions have seen an increase in gross billing from $28.9 million in 2020 to $69.5 million in 2021, primarily due to the growing demand for the integration of consumer behavior data from online and offline sources.
The gross billing per client rose from $300,450 in 2020 to $328,870 in 2021, an increase of $28,420. The overall number of clients for the company expanded from 2,256 in 2020 to 2,423 in 2021, a rise of 7.4%. This growth is mostly related to their improved capacity to meet the expanding market demand from a variety of industries.
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