The Volume of Food category products packaged in Foil made from Flexible Packaging in Brazil attained a value of 582.27 million pack units in 2023
The indicator recorded a historical growth (CAGR) of 1.35% between 2020 to 2023, and is expected to grow by ...
GlobalData projects the indicator to grow at a CAGR of ...
The packaging industry in Brazil is characterized by its strong use in the food industry. In the food industry, flexible packaging is the most widely used pack material, followed by rigid plastics. The demand for flexible packaging in food products is mostly attributed to its high consumption in bakery & cereals, dried food and confectionery, where in consumers tend to look for products that offer convenience (zip locks, re-sealable seals, light weight, cost efficient and easy to carry). Nonalcoholic beverage industry is the second largest users of this pack material.
Convenience and lightweight remain key factors driving adoption of this packaging materials. Wide usage of retort packaging due to light weight and easy to pack factors further bolster growth of flexible packaging for food products. The usage of flexible packaging material will be majorly driven by dried food and pasta & noodles in the forecast period.
Flexible packaging- Growth analysis
Flexible packaging is extensively used in the food industry on account of its flexibility, low cost and light weight. This pack material is considered to be more economical, and moldable as per specifications and chemically resistant. Food products such as dried food, bakery & cereals remain prominent account for flexible packaging industry. Because of the material’s convenience benefits, flexible packaging also find extensive usage in sectors within the non-alcoholic beverages industry, namely in fruit powder, still drinks, and Iced/RTD Drinks.
Flexible packaging - Innovative packaging
A Flormel branded new brazilian chocolate truffles have been launched in a zero sugar addition variety that offers an on -the -go version of the truffles with no added sugar. The launch is available in a 60 g rack displayed resealable plastic stand -up pouch.
Da Magrinha branded Amazonia Cookies have recently been launched in a Amazonian large -blossomed cacao variety that is said to feature capuacu fruit in whole grain cookies . The product is available in a 150 g resealable plastic stand -up pouch that is also suitable for rack display.
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