C&A registered sales of USD 1,833.39 Million in Germany in 2020
C&A recorded a historical decline (CAGR) of 15% between 2017 to 2020
Key highlights
Germany apparel market drivers
Germany apparel market inhibitors
Clothing market summary
Womenswear was one of the most affected apparel categories in Germany throughout the COVID-19 crisis, recording a decline in revenue in 2020 — a larger drop than menswear and childrenswear, as it is more reliant on trend driven purchases.
Menswear registered an overall decline in Germany in 2020, and though the category will see a recovery in sales in 2021, revenue will not return to pre-pandemic levels until 2023. However, thanks to the boost from athleisure and males’ increased interest in fashion, menswear will achieve the strongest growth versus pre-pandemic levels by 2025.
Childrenswear remained the most resilient clothing subsector throughout the COVID-19 pandemic with its sales decline in 2020, in comparison to total clothing in Germany, as it relies on more essential, replacement purchases. Further, the assurance from German government to make sure employees were paid even when firms were closed, supported would-be parents to shop for this product category.
Channel analysis
German consumers are buying apparel via multiple channels with the three top channels being hypermarkets/supermarkets, retailer websites and brand’s own stores. In order to reach customers, brands must employ omnichannel strategies to maximize the potential reach.
Clothing & footwear retailer shopper profile – C&A
C&A is the second largest retailer in the German clothing & footwear market.
C&A is a mass market clothing retailer from the Netherlands, with a dominant position in Germany. It was reported in early 2018 that the family-owned business may be sold to Chinese investors, but a sale has not been confirmed. As of 2017, the retailer operated over many stores across Germany and commanded a significant share of the clothing & footwear market, making it the second largest retailer just behind rival H&M. Its range of clothing & footwear include fashion brands Angelo Litrico, Canda, Clockhouse, Here+There, Palomino, Rodeo, Westbury, Yessica, Yessica Pure, and Your Sixth Sense.
France
France
Switzerland
United Kingdom
United States of America
Germany
France
Taiwan
Switzerland
Don’t wait - discover a universe of connected data & insights with your next search. Browse over 28M data points across 22 industries.
Access more premium companies when you subscribe to Explorer