The Clorox Co - Company Profile
Powered by 
All the data and insights you need on The Clorox Co in one report.
$295
- Save hours of research time and resources with
our up-to-date The Clorox Co Strategy Report
- Understand The Clorox Co position in the market,
performance and strategic initiatives.
- Gain competitive edge and increase your
chances of success
Get in touch about GlobalData Company reports
Contact the team or request a demo to find out how our data can drive your business forward
Business Description
The Clorox Co (Clorox) produces and sells consumer and professional products. It sells these products through grocery outlets, mass retailers, warehouse clubs, home hardware centers, dollar stores, owned and third-party e-commerce portals, military stores and distributors. The company sells janitorial, institutional and food-service and healthcare products through brokers and direct sales teams. It also trades and retails various consumer and professional products through licensees, subsidiaries, joint-ventures arrangements with local partners.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
R&D Overview
Clorox’s R&D arm focused on development of new and innovative products and improvement of existing product lines based on the changing market trends and preferences. It manages these activities through its R&D center in Pleasanton, California and with various innovation labs and workspaces for sharing and exchanging various ideas with experts related to its products. The company also procures other cutting-edge technologies from third parties for developing its products. In FY2023, Clorox spent US$138 million on its R&D activities, which as a percentage of revenue stood at 1.9%.
Business Segments
Overview
Offers cleaning products such as laundry additives, home care products, professional cleaning and disinfecting products and minerals, vitamins, and supplements under Clorox, CloroxPro, Tilex, Hidden Valley brand, Scentiva, Liquid-Plumr and Formula 409 brands.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
Offers grilling products, bags and wraps, and cat litter products under Glad, Kingsford, Scoop Away and Fresh Step brands.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
Sells products outside the US. Products include laundry additives, home care products, water-filtration systems and filters, digestive health products, grilling products, cat litter products, food products, bags and wraps, natural personal care products, and professional cleaning and disinfecting Clorox, Ayudin, Brita, Clorinda, Ever Clean, Poett, Pine-Sol, Glad and Burt’s Bees brands.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
Markets and sells water-filtration systems and filters, food products such as sauces, dressing and dips, and natural personal care products under Hidden Valley, Burt’s Bees and Brita brands.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Geographical Segments
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Still looking?
Have you found what you were looking for? From start-ups to market leaders, uncover what they do and how they do it.
Explorer
Access more premium companies when you subscribe to Explorer