Kellanova - Company Profile
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Business Description
Kellanova (Kellanova), formerly Kellogg Co, is primarily engaged in the manufacturing and marketing of snacks and convenience foods. The company’s product portfolio includes savory snacks, pastries, cereal bars, granola bars and bites; and convenience foods, such as, ready-to-eat cereals, frozen waffles, veggie foods and noodles.
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R&D Overview
Kellanova focuses on research and development to support and expand the use of its existing products and to develop new food products. It conducts R&D activities at W. K. Kellogg Institute for Food and Nutrition Research in Battle Creek, Michigan, the US, and other locations across the world. In FY2023, the company incurred an expense of US$116 million on R&D, which as a percentage of revenue, stood at 0.9%.
Product Categories
Overview
Offers cereals, cereal bars and ready-to-eat cereals.
Performance
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Overview
Offers frozen foods under Morningstar Farms and Eggo brands.
Performance
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Performance
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Overview
Offers snacks products such as crackers, savory snacks, toaster pastries, cereal bars, granola bars, and bites under Kellogg’s, Cheez-It, Pringles, Austin, Parati, and RXBAR brand names.
Performance
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Geographical Segments
Overview
Includes operation in Africa, Middle East, Australia, and other Asian and Pacific markets.
Performance
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Overview
Includes operation in European countries.
Performance
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Overview
Includes operation in Central and South America, and Mexico.
Performance
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Overview
Includes operations in the US and Canada.
Performance
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