Crocs Inc (Crocs) manufactures, designs, develops, distributes, and markets a wide range of footwear, and accessories for women, men and children. Its product portfolio comprises boots, sandals, socks, flip-flops, sneakers, and loafers. In FY2023, Crocs sold over 119.6 million pair of shoes across 85 countries. The company offers products through direct-to-consumers (DTC) and wholesale. The wholesale channel includes domestic and international multi-brand retailers, mono-branded partner stores, e-tailers, and distributors. The DTC channel includes e-commerce, such as e-commerce sites and third-party marketplaces, and retail, in which it sells through company-operated stores. In FY2023, the company generated 52% of its revenue from wholesale channel, and 48% from DTC. The company also offers products through 16 company-operated e-commerce sites across the world and on third-party marketplaces.

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The company’s R&D arm focuses to enhance its products, develop new properties for specific applications, and reduce its environmental impact through various ESG initiatives. In FY2023, the company incurred expenses of US$6.7 million on R&D, which as a percentage of revenue, stood at 0.8%.