Cardlytics Inc - Company Profile
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Business Description
Cardlytics Inc (Cardlytics) operates an advertising platform within financial institutions (FIs) digital channels. It operates various platforms, including the web, mobile applications, email, and various real-time notifications.
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R&D Overview
The company’s R&D focuses on improving existing solutions and developing new ones. In FY2022, the company incurred expenses of US$54.4 million on its R&D, which as a percentage of revenue, stood at 18.2%. As of December 2022, it had 148 employees in R&D.
Business Segments
Overview
Generates revenue from subscriptions to cloud-based customer data platform. Also offers professional services, including onboarding, implementation, and technical support in connection with each subscription.
Performance
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Overview
Operates as proprietary native bank advertising channel, which enables marketers to reach consumers through the FIs' trusted and frequently visited digital channel. Priced primarily in two ways such as cost per served sale (CPS), and cost per redemption (CPR). Provides solutions in the UK and the US.
Performance
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Geographical Segments
Performance
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Performance
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