BJ's Restaurants Inc - Company Profile

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BJ's Restaurants Inc: Segment Analysis

Business Description

BJ's Restaurants Inc (BJ’s Restaurants) is a food service and restaurants operator in the US. The company owns and franchises restaurants under BJ's Restaurant & Brewhouse brand name. The company’s restaurants consist of about 140 menu offerings, which feature signature deep-dish pizza and craft beers, and a wide variety of appetizers, entrees, pasta, sandwiches, burgers, salads, and desserts, including Pizookie. It markets and advertises its products through radio, print, digital and social media programs and utilizes its loyalty program, BJ’s Premier Rewards, to monitor its customer frequency and purchasing behavior.

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