Yum! Brands, Inc. - Company Profile
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Yum! Brands, Inc. (YUM) is a global quick-service restaurant chain. Franchise business model, business performance of Taco Bell segment, and global presence are the company’s major strengths, whereas its increase in expenses remains an area for concern. However, strategic initiatives, new products, and growing foodservice sector in the US are likely to offer new growth opportunities to the company. In the future, product safety concerns and business risks, changing consumer preferences, and dependence on technology may affect the company’s business performance.
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