Societe BIC - Company Profile
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Business Description
Societe BIC (BIC) specializes in the manufacturing of stationery products, shavers, lighters and other promotional products. The company’s product portfolio includes lighters, shavers for men and women, windsurfs, paper, pens, notebooks, writing instruments, surfs, mechanical pencil, and razors. Its major brands include BIC, BIC Kids, Inkbox, Cello, Rocket Book, Tattly, and BIC Intensity. BIC’s products are sold in more than 160 countries globally 4 million sales outlets worldwide.
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R&D Overview
The company’s R&D arm aims to focus on two approaches, the use of existing innovative material, and collaborative research. It also focuses on making available and affordable products for customer. It also focuses on developing and delivering product quality and reliability solutions for consumers. It also develops innovative new product launches internally through partnerships to meet consumer needs and desires. As of 2022, the company had 311 granted patents and filed 100 patents. In FY2022, the company incurred expenses of EUR25.4 million on R&D, which as a percentage of revenue stood at 1.2%.
Product Categories
Overview
Offers products including double edge, refillable, and one piece shavers under the brands BIC BAMBOO shaver and BIC Click Soleil 5.
Performance
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Overview
Offers products such as electronic, decorated, classic and utility lighters under the brands BIC Djeep and EZ Reach. Distributes its products through traditional and mass-market channels.
Performance
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Overview
Comprises of stationery products such as writing and coloring instruments, skin creative, arts and crafts and digital writing. Writing and coloring instruments offers ball pens, pencils, makers, coloring, roller and gel. Skin creative products include permanent tattoos, temporary tattoo markers, henna tattoos temporary decals and semi-permanent tattoos. Arts and crafts products include finger-painting, crafting, watercolors, modeling clay, kits, accessories and slime. Digital writing products includes reusable notebooks, tablets, smart pens, slate, and stylus for tablets. It offers products under the brands Tippex WiteOut and BodyMark by BIC.
Performance
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Overview
Includes DAPE 74 distribution, advertising and promotional products, BIC and non-BIC -branded products.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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Performance
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