Smurfit Kappa Group Plc (Smurfit) is a manufacturer and converter of integrated paper and paperboard. It offers re-designed and customized products such as paper bags, point of sale displays, protective packaging products, containerboard, and kraftliners. The company also provides corrugated packaging products, kraft papers, printing and writing papers, recovered papers, packaging machinery and pulp. Smurfit’s activities include the collection of recyclable fiber and recycling paper.

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Smurfit invests in new technology to develop energy-efficient products. The company carries out R&D activities on various areas such as paper and board mechanics, quality, process control, supply chain technology, print expertise, consumer research and food safety. The company operates a packaging R&D center in Hoogeveen, the Netherlands; paper R&D center in Pitea, Sweden; product safety laboratory in Facture, France; and bag-in-box R&D center Epernay in France. Through R&D, the company focuses on various critical areas: enhancing paper and board mechanics through mechanical engineering insights; ensuring top-notch packaging quality across supply chains; mastering process control for consistent, cost-effective production; optimizing supply chain efficiency through rigorous testing; and leveraging consumer data to tailor packaging solutions for maximum sales impact. In FY2023, the company spent EUR10 million on its R&D, which was 0.1% of the company's revenue.