Reynolds American Inc - Company Profile
Powered by
All the data and insights you need on Reynolds American Inc in one report.
- Save hours of research time and resources with
our up-to-date Reynolds American Inc Strategy Report
- Understand Reynolds American Inc position in the market,
performance and strategic initiatives.
- Gain competitive edge and increase your
chances of success
Get in touch about GlobalData Company reports
Contact the team or request a demo to find out how our data can drive your business forward
Reynolds American Inc (RAI), through its operating companies, manufactures cigarettes and other tobacco products in the US. Brand recognition, market position and support from parent group are the company's major strengths, whereas overdependence on few customers remains causes for concern. Positive outlook for tobacco industry in US, consumer spending in us and changing demographic trends are likely to offer growth opportunities to the company. However, highly competitive environment, illicit cigarette trade and health consciousness, and substitutes could affect its business operations.
Strengths
Weaknesses
Opportunities
Threats
Have you found what you were looking for? From start-ups to market leaders, uncover what they do and how they do it.
Access more premium companies when you subscribe to Explorer