Puma SE - Company Profile
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Business Description
Puma SE (Puma) is a manufacturer and distributor of athletic shoes, sportswear, apparel, and accessories. It generates revenue through two distribution channels: Wholesale and Direct-to-consumer (DTC). In FY2022, Wholesale accounted for 76.9% of the company’s revenue, followed by Retail with 23.1%.
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R&D Overview
Puma’s R&D arm focuses on new technology innovation, product design and model development. Its research and product development activities are directly related to sourcing activities. As of December 2022, the company employed 1,307 personnel dedicated towards R&D. In FY2022, Puma incurred expenses of EUR82.2 million on R&D, which as a percentage of revenue stood at 0.9%.
Product Categories
Overview
Offers bags, balls, caps and sporting accessories. Also authorizes and issue license to various third-party companies for producing fragrances, glasses (optical and sunglasses), watches and safety shoes and personal care products.
Performance
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Overview
Manufactures and markets clothes for sporting activities, leisure and casual wear. Offers superior stretch fabric and a next-to-skin fit for optimal support, compression and shaping through PWRWARM apparel line.
Performance
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Overview
Designs, manufactures, and markets wide range of shoes for men, women, and kids for various sports including team sports, football, running and training, sport style, motor sport, cricket, and golf.
Performance
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Geographical Segments
- Asia/Pacific (Excluding Greater China)
- EEMEA
- Europe
- Greater China
- Latin America
- North America
- Stichd
Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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