Pirelli & C SpA (Pirelli) manufactures tyres and provides ancillary services. It focuses solely on the consumer tyre market, which consists of tyres for cars, motorcycles and bicycles. Pirelli offers five automotive product families for cars including P Zero, Cinturato, Winter Sottozero, Scorpion, Carrier and Ice, with the relative Specialty variants.

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Pirelli’s R&D efforts focus on Eco & Safety Design approach to improve environmental efficiency in the entire product life-cycle, from the raw materials to processes, distribution, use and up to the end of life of tyres. In line with this, in 2022, the company collaborated with the Milan Polytechnic to integrate the use of the university’s dynamic simulator with the static simulator at Pirelli’s Milan R&D centre, for virtual tyre development activities. Along with the research centers, suppliers and universities, Pirelli develops distinctive solutions. The Pirelli Cyber Tyre system focuses on CYBER sensor technology and other integrated software inserted into each tyre as sensor, to improve vehicle performance and driving safety. The Bollate factory manufactures Made in Italy bicycle tyres in a large scale with innovative processes, developed in compound creation (continuous mixing), extrusion and robotization fields. This factory especially designs high-tech tyres, which are designed for athletes and amateurs. In FY2022, it spent EUR263.9 million on R&D, which as a percentage of its revenue, stood at 4.0% and grew 9.8% YoY. As of December 31, 2022, Pirelli had active patents grouped into more than 695 families, each on average extended over nine countries. It has 12 local technology centers located at its Milan headquarters, and a portfolio of more than 5,900 patents.