Peloton Interactive Inc - Company Profile

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Peloton Interactive Inc: Segment Analysis

Business Description

Peloton Interactive Inc (Peloton Interactive), formerly Peloton Interactive LLC, provides interactive fitness equipment. As of June 2023, the company had approximately 6.5 million members. It markets and sells its interactive fitness products directly through its retail showrooms.

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R&D Overview

The R&D arm of Peloton Interactive focuses on enhancing its platform, launching new products and features, and improving the speed, scalability, and security of platform infrastructure. As of June 2023, the company had 170 issued patents and 83 pending applications in the US. It held approximately 393 foreign-issued patents and 146 patent applications pending. It also held 52 registered trademarks in the US, and 844 registered trademarks in other markets. In FY2023, the company incurred expenses of US$318.4 million on R&D, which as a percentage of revenue, stood at 11.3%.

Business Segments

Overview

Comprises bike, bike+, tread, and tread+, Peloton guide, Peloton row, and related accessories. Also includes delivery and installation services, apparel, warranty agreements, and the sale, service, installation, and delivery contracts of commercial business. Offers products in the US, Canada, the UK, Germany, and Australia through its e-commerce channel www.onepeloton.com.

Performance

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Overview

Comprises monthly subscription fees. Provides access to all live and on-demand classes.

Performance

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Geographical Segments

Target Markets

The UK, Germany, and Australia.

Performance

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Target Markets

The US and Canada.

Performance

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