NIKE Inc (NIKE) designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. It also markets and distributes various products for kids and for other recreational and athletic activities such as football, baseball, cricket, lacrosse, skateboarding, tennis, volleyball, wrestling, walking and outdoor activities. The company offers various apparels with licensed college and professional team and league logos. Nike sells these products through the company-owned retail stores, e-commerce portals, independent distributors, licensees, and sales representatives located worldwide. The company’s Jordan brand designs, distributes and licenses athletic and casual footwear, apparel and accessories for basketball players.

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Nike R&D focuses on development of new and innovative products and improvement of existing product lines. Its cutting-edge technological innovations and designing and manufacturing capabilities improve the durability and performance of the product, reduce injuries, and offer comfort for its users. Its R&D team comprises biomechanics, exercise physiology, chemistry, industrial design, engineering, sustainability, and related departments who collaborates with various research committees and advisory boards made up of athletes, coaches, trainers, orthopedists, equipment managers, podiatrists and other experts for reviewing the design, concepts and safety standards related to its products.