First Financial Bancorp - Company Profile
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First Financial Bancorp (First Financial) is a provider of banking, wealth management, and other financial-related services. Adequate capital, cost efficiency, and net interest margin are the major strengths; even its asset quality could be the major cause of concern. The growing market for payment channels, the short-term economic outlook of the US, strategic acquisition, and the emergence of FinTech could provide new growth avenues for the company. Basel IV additional capital requirement norms, the transition from LIBOR, the crowded robo advisor field, and risks related to online identity theft and hacking, could affect the company’s business performance.
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