Brunswick Corp - Company Profile
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Business Description
Brunswick Corp (Brunswick) designs, manufactures and markets marine engines, boats, and active recreation products. The company operates through three reportable business segments: Propulsion, Parts & Accessories (P&A), and Boat. In FY2022, the company’s capital expenditure stood at US$388.3 million which increased by 45.4% YoY.
R&D Overview
Brunswick’s R&D activities include the development of new products and improving existing products. The company focuses to develop its i-Jet Innovation Lab at the University of Illinois at Urbana-Champaign. Through innovations, the engine division of the company Mercury Marine, in FY2022 introduced Joystick Piloting for Outboards for single-engine pontoons and announced the development of the Avator electric outboard concept. Its Boston Whaler brand introduced 360 Outrage which integrates with the company’s other products such as the Fathom e-Power system, 1st Mate safety and security system, and the MyWhaler mobile application. The Navico division of the company's Android-based operating system. Brunswick has its R&D facilities located in manufacturing sites. In FY2022, the company incurred expenses of US$202.9 million on R&D, which stood at 2.9% of the company’s revenue.
Business Segments
Overview
Manufactures and sells fiberglass sports boats, cruisers, sport fishing and center-console, offshore fishing, aluminum and fiberglass fishing, pontoon, utility, deck, inflatable, tow/wake, and heavy-gauge aluminum. Major brands include Sea Ray, Bayliner, Freedom Boat Club, Legend, Master Dealer, NAUTIC-ON, Brunswick, Protector, Rayglass, Uttern, Heyday, Boston Whaler, Lund, Crestliner, Cypress Cay, Harris, Lowe, Princecraft, and Thunder Jet. In FY2022, the segment's capital expenditure stood at US$86.6 million, which grew 36.2% YoY.
Performance
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Overview
Offers outboard engines, sterndrive engines, propulsion systems, inboard engines and marine parts and accessories. Sells directly to boat builders, local, state, and foreign governments, marine retail dealers and distributors worldwide. Major brands include Mercury, Mercury MerCruiser, Mercury Marine, Mercury Racing, Mariner, and Mercury Diesel. In FY2022, the segment's capital expenditure stood at US$236.1 million, which grew 45.6% % YoY.
Performance
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Overview
Offers parts and accessories, including engine parts and consumables, electrical products, and boat parts and systems. Supplies parts and accessories through the distribution business. Sells engine oils and lubricants under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands. Carries out engine parts and accessories distribution businesses through its subsidiaries such as Land 'N' Sea, Kellogg Marine Supply, Lankhorst Taselaar, BLA, and Payne's Marine Group. Includes Advanced Systems Group (ASG), which offers marine electronics and control systems, trolling motors, instruments, fuel systems, and electrical systems. Sells ASG products under the brands Ancor, Attwood, BEP, DelCity, Garelick, Blue Sea Systems, CZone, Lenco Marine, Marinco, Mastervolt, MotorGuide, NAUTIC-On, ParkPower, Progressive Industries, ProMariner, and Whale. In FY2022, the segment's capital expenditure stood at US$50.1 million, which grew 64.3% YoY.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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Performance
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