Booking Holdings Inc - Company Profile
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Booking Holdings Inc (Booking Holdings) provides online travel and restaurant reservation, and related services. It offers airline tickets, hotel rooms, car rentals, vacation packages, cruises, and destination services to its customers. The company’s improved operating performance, brand portfolio, and diversified geographical performance are its major strengths, even as its increase in operating expense remains a cause for concern. However, positive outlook for the travel and tourism industry in the US, a positive outlook for the global T&T industry, and digital initiative could provide growth opportunities to the company. In the future, intense competition, currency risk, and online theft and hacking could affect the company’s business performance.
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