Blue Cross and Blue Shield Association - Company Profile
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Blue Cross and Blue Shield Association (BCBSA) is a national federation of independent, community-based and locally operated Blue Cross and Blue Shield companies. Its well-developed operational network and a wide range of health care coverage options provide an edge over its competitors, while involvement in antitrust and other litigation can be matter of concern for the association. Rising healthcare expenditure and hospital industry trends are the point of opportunities of the association. However, intense competition, Medicare reforms, and government regulations could bring down the BCBSA’ profit margins.
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