AppLovin Corp (AppLovin) is a mobile advertising company that delivers an advertisement platform for application developers. Its platform enables advertisers to target, grow, re-engage, and retain their existing mobile audience based on applications that are previously downloaded; and find new customers using demographic targeting based on age, gender, relationship status, household income, and more. The company’s major platforms include AppDiscovery, SafeDK and MAX which allow growing the audience faster for mobile games and protect brand safety in apps. It has a business presence in the US, Germany, Japan, China, Ireland, South Korea, Canada and Israel. AppLovin is headquartered in Palo Alto, California, the US.
Headquarters
United States of America
Address
1100 Page Mill Rd, Palo Alto, California, 94304-1047
Website
www.applovin.com
Telephone
1 650 3357190
No of Employees
1,717
Industry
Technology and Communications
Ticker Symbol & Exchange
APP (NASD)
Revenue (2022)
$3.3B
16.5%
(2022 vs 2021)
EPS
XYZ
Net Income (2022)
XYZ
285.1%
(2022 vs 2021)
Market Cap*
$23.8B
Net Profit Margin (2022)
XYZ
258.9%
(2022 vs 2021)
* As of and is in US$
AppLovin Corp premium industry data and analytics
Products and Services
| Products |
|---|
| AppDiscovery |
| MAX |
| AppLovin Exchange |
| XYZ |
| XYZ |
| XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2023 | Contracts/Agreements | In September, the company expanded its partnership with Samsung to launch Samsung devices in Brazil. |
| 2022 | New Products/Services | In October, the company announced its first NFT marketplace to launch in app stores through its subsidiary, OpenVessel Technologies, LLC. |
| 2022 | Others | In September, the company withdrew its offer to acquire Unity Software. |
Competitor Comparison
| Key Parameters | AppLovin Corp | Chartboost | Flurry, Inc. | Fyber GmbH | Smaato Inc |
|---|---|---|---|---|---|
| Headquarters | United States of America | United States of America | United States of America | Germany | United States of America |
| City | Palo Alto | San Francisco | San Francisco | Berlin | San Francisco |
| State/Province | California | California | California | Berlin | California |
| No. of Employees | 1,717 | - | - | - | - |
| Entity Type | Public | Private | Private | Private | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Adam Foroughi | Chief Executive Officer; Chairman | Executive Board | 2021 | 42 |
| Herald Chen | President; Chief Financial Officer; Director | Executive Board | 2018 | 53 |
| Elena Arutunian | Chief Accounting Officer | Senior Management | - | - |
| Basil Shikin | Chief Technology Officer | Senior Management | - | - |
| Katie Jansen | Chief Marketing Officer | Senior Management | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
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