Mr. Benito Minicucci has been the company's Chief Executive Officer, President, and Director since 2021. He also has been the President of Alaska Airlines Inc since 2016 and served as its Chief Operating Officer from 2008 to 2019. Mr. Minicucci served as the Chief Executive Officer of Virgin America Inc from 2016 to 2018. Previously, he served in various executive positions at the company, including Vice President of Seattle Operations, Executive Vice President of Operations, and Staff Vice President of Maintenance and Engineering. Earlier, Mr. Minicucci served at Air Canada, the Canadian Armed Forces and as a Director of PG&E Corp. Currently, he serves as a Director of the Center for Leadership and Strategic Thinking and the University of Washington Michael G. Foster School of Business.

Ms. Patricia M. Bedient has been the Chairman of the company since 2022. She also serves as the Chairman of Alaska Airlines and Horizon Air Industries. Prior to this, Ms. Bedient served as an Executive Vice President and the Chief Financial Officer of The Weyerhaeuser Company. Earlier, she served as the Managing Partner of the Seattle office of Arthur Andersen LLP. Currently, she serves as a Director of Suncor Energy, Inc. and Park Hotels and Resorts.

Mr. Shane R. Tackett has been the Chief Financial Officer and an Executive Vice President of Finance of the company since 2020. Prior to this, he served as an Executive Vice President of Planning and Strategy at the company. Previously, he was the Head of Revenue Management and E-commerce functions for Alaska and managed relationships with key commercial technology partners. Mr. Tackett served as the Vice President of Labor Relations at Alaska Airlines in 2010.

Mr. Andrew R. Harrison has been an Executive Vice President and the Chief Commercial Officer at Alaska Airlines Inc since 2015. He joined the company in 2003 as the Managing Director of Internal Audit and the Vice President of Planning and Revenue Management of Alaska Airlines in 2008. Mr. Harrison also served as the Senior Vice President of Planning and Revenue Management at Alaska Air. He served as an Executive Vice President and the Chief Revenue Officer of Alaska Airlines.

Ms. Constance E. von Muehlen has been the Chief Operating Officer and an Executive Vice President of the company since 2021. Prior to this, she served as the Senior Vice President of the Maintenance and Engineering division at the company from 2019 to 2021. Before this role, Ms. Von Muehlen served as the Chief Operating Officer of Horizon Air from 2018 to 2019. She also served as a Director of Airframe, Engine and Components MRO and as the Managing Director of the company from 2012 to 2018.