After over a year of rapid growth, Zoom Video Communications emerged as a key company in the video teleconferencing space and more companies are moving to remote work processes that has become a norm. Interestingly, Zoom’s hiring activity shows that the company is increasing focus on Zoom Phone, its cloud phone system, even as hybrid work takes precedence, finds GlobalData, a leading data and analytics company.

GlobalData’s Job Analytics platform shows job postings increased from 612 jobs in Q4 2020 to 747 in Q1 2021. However, listings around Zoom Phone increased by 92% in Q1 2021 compared to Q4 2020. The company listed over 100 related jobs in 2021 alone, and in May 2021 launched a new product category, Zoom Phone Appliance, to strengthen its mobile conferencing platform.

Ajay Thalluri, Business Fundamentals Analyst at GlobalData, says: “One of the significant aspects on the increasing hires for Zoom Phone is because several companies continue to operate under the remote or hybrid work model. The company listed multiple jobs for sales engineers, product managers and phone specialists.”

For instance, its ‘Sales Engineer – Zoom Phone (Healthcare)’ role is designed to take care of healthcare customers. Its ‘Sales Engineer – Zoom Phone (Education)’ role is to provide support and service for education communication environments. The company is also offering professional services through its ‘Zoom Phone, Professional Services Consultant – Zoom Phone’ role.

Zoom is also strengthening its presence in the Asia-Pacific (APAC) region by developing a partner strategy based on country. It has posted over 120 jobs since January 2021, mostly in India, Japan and Australia. The company looks to coordinate with APAC governments to prepare regulatory requirements around Zoom user data as evidenced by its ‘Senior Counsel, Compliance & Trust and Safety’ APAC role.

Additionally, the company is also planning retention strategies and to grow into newer markets through its ‘Director, Customer Success – Retention & Renewals’ role, which focuses on customer retention, while negotiating contracts renewals. The company listed jobs to focus on specific geographies such as the European region where it is managing memberships in EU-based trade associations, and this can be seen with its ‘Government Relations Director – European Union’ role. The company is hiring ‘Renewals Managers’ across regions, including the US, Netherlands, LATAM, Japan, and India, to retain and engage with customers who may be at the risk of cancelling their contract.

Thalluri concludes: “Zoom faces new competition with companies such as Apple enabling FaceTime for use across various platforms. Zoom Phone could see more hires to help the company continue with its growth strategy. The company added over 500,000 new seats between December 2020 and May 2021, while it took over two years to cross one million seats, according to its Q1 earnings call.”