The total pay-TV services revenue in Thailand is expected to decline at a compound annual growth rate (CAGR) of 0.2% between 2019 and 2024, due to the declining pay-TV average revenue per user (ARPU), significant drop in cable subscriptions and growing substitution to on-demand content and video applications, according to GlobalData, leading data and analytics company.

GlobalData’s Thailand Telecom Operators Country Intelligence Report predicts that while the overall pay-TV household penetration will increase from 23% in 2019 to 31.1% in 2024, pay-TV revenue will decline due to significant drop in the aggregate pay-TV ARPUs over the forecast period with increasing substitution to relatively cheaper Internet Protocol television (IPTV) services.

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Deepa Dhingra, Telecom Analyst at GlobalData, says: “IPTV subscriptions will grow at a robust CAGR of 29.1% on the back of improving broadband coverage in the country. The growth of relatively cheaper IPTV services will also be driven by shift in customer preference from traditional cable TV services to IPTV services for premium and on-demand video content.”

The proliferation of low-priced and on demand over-the-top (OTT) video streaming platforms will also negatively impact pay-TV services revenue over the forecast period.

Dhingra concludes: “TrueVisions leads the pay-TV services market in terms of subscriptions due to its front-runner position in direct-to-home (DTH), cable and IPTV segments in the country. The operator majorly focuses on adding subscriptions through its wide range of pay-TV packages, which includes HD content such as sports, music, movies, documentaries, and kids channels.”