United Kingdom (UK) General Election – Sentiment and Consumer Insights
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United Kingdom (UK) General Election Sentiment and Consumer Insights Report Overview
Over 41% of consumers stated they intend to vote Labour on 4 July, a 17.3ppts lead on the Conservatives. Value players’ shoppers intend to vote red in the upcoming Election. Consumers who regularly shop at value retailers, Lidl and Aldi, have swayed more heavily towards Labour in 2024, with value shoppers previously being Conservative in the 2019 Elections. With younger consumers feeling more confident, this indicates a stark difference in the implications of a Labour government on younger consumers, compared to that on older consumers – with the former feeling much more positive.
The UK general election sentiment and consumer insight report focuses on consumer attitudes towards the upcoming UK General Election, looking at which parties consumers intend to vote for, which supermarkets they tend to shop at, and how an upcoming General Election will impact consumer confidence and various sentiment indexes.
Key Political Parties | · Labour
· Conservative · Reform UK · Liberal Democrats · Green Party |
Key Retailers | · Tesco
· Sainsbury’s · ASDA · Aidl · Morrisons |
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UK General Election Sentiment and Consumer Insight by Political Parties
The key political parties contesting in the UK general election are Labour, Conservative, Reform UK, Liberal Democrats, and Green Party among others. In 2024, the majority of the consumers are planning to vote for the Labour Party in the next general elections. Conservative and Reform UK are other parties that will garner significant vote banks in the upcoming elections.
UK General Election Sentiment and Consumer Insight Analysis by Political Parties, 2024 (%)
Buy the Full Report for More Insights on the key Political Parties contesting in the UK General Elections, Download a Free Sample Report
UK General Election Sentiment and Consumer Insight by Retailers
The key retailers in the UK general election sentiment and consumer insight market are Tesco, Sainsbury’s, ASDA, Aidl, and Morrisons among others. In 2024, Tesco was the most popular retailer among consumers planning to vote in the next general election shop for food & groceries.
UK General Election Sentiment and Consumer Insight Analysis by Retailers, 2024 (%)
Buy the Full Report for More Insights on the key Retailers in the UK General Elections, Download a Free Sample Report
Key Highlights
- Over a third of consumers intend to vote Labour in the upcoming General Election
- Waitrose is the only UK supermarket where Conservatives lead
Reasons to Buy
- Understand which parties consumers intend to vote for in the upcoming General Election.
- Find out which grocer consumers use to do the majority of their shopping, and which party they intend to vote for.
- Discover how various consumer sentiment indexes vary by which party consumers intend to vote for.
ASDA
Co-op
Iceland
Lidl
Marks & Spencer
Morrisons
Ocado
Sainsbury's
Tesco
Waitrose
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Frequently asked questions
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Which will be the most preferred political party in the UK General Election in 2024?
In 2024, over 57% of consumers feel confident enough to increase their spending if the Labour Party wins a majority in the next General Elections.
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Which retailer is the most popular among voters opting for Labour political party?
In 2024, Tesco was the most popular retailer among consumers planning to vote in the next general election shop for food & groceries.
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Which is the only UK supermarket where conservatives lead?
Waitrose is the only UK supermarket where Conservatives lead.
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