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GlobalData's TrendSights 2021 – Trends To Watch

Published: 22 February 2021 Code: CS21000TS

TrendsSight 2021 report covers 2021 trends update, including trends to watch post-COVID-19, sector trends and regional trends analysis.

The dynamics giving shape to the global consumer marketplace can be found in the following eight mega-trends, including Sustainability & Ethics, Health & Wellness, Sensory & Indulgence, Smart & Connected (Digitalization), Comfort & Uncertainty, Individualism & Expression, Easy & Affordable and Evolving Landscapes (Demographics).

The year 2021 has witnessed many interesting trends. Download the report to get a detailed view of the below-mentioned trends:

  • Localism: The pandemic has prompted consumers to place more importance on supporting locals, given the disproportionate impact that COVID-19 has had on local businesses. Consumers are also more attentive to product origin for safety reasons – local products are more traceable, while shorter distances mean fewer human touchpoints
  • Yearning for pre-COVID-19 escapism: The rapid spread of COVID-19 forced consumers to dramatically change how they work, shop, socialize, and dine, rendering daily life almost unrecognizable to pre-pandemic days. While a vaccine rollout may indicate light at the end of the tunnel, consumers still look back on the mask-less, handshaking "good old days" with longing
  • Regional Analysis: in South America, consumers are more closely scrutinizing the environmental footprints of brands – as well as their own – in the wake of the pandemic. In North America, personalized products and services deliver the novelty, relevance, and convenience that consumers seek. More foodservice operators are investing in artificial intelligence (AI) to enhance personalization. In the Middle East and Africa, various forms of social commerce are emerging to add a sense of connection and belonging to the shopping experience. Israeli platforms added Shopping Party allows groups of friends to create an online wish list, poll friends for advice, and see what others are buying

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