27 Aug 2021
Posted in Technology
Mobile data revenues to drive overall mobile services market in New Zealand over 2021-2026, forecasts GlobalData
The overall mobile services revenue in New Zealand is poised to reach US$1.9bn in 2026, increasing at a marginal compound annual growth rate (CAGR) of 1.8% over 2021-2026, supported by growth in smartphone subscriptions and mobile data service revenues, according to GlobalData, a leading data and analytics company.
GlobalData’s New Zealand Mobile Broadband Model reveals that while mobile messaging and voice revenues will see a steady decline over the forecast period, mobile data service revenue will grow at a CAGR of 5.4%, driven by continued rise in smartphone subscriptions, growing average monthly data usage and adoption of higher average revenue per user (ARPU)-5G services plans.
Aasif Iqbal, Telecom Analyst at GlobalData, says: “4G will remain the leading mobile technology in New Zealand during 2021-2026. 5G services will see significant growth in adoption over the forecast period, with its share of the total mobile subscriptions set to increase from 2.1% in 2021 to 18.4% by the end of 2026. This growth is supported by the ongoing investment in 5G network expansion by operators like Vodafone New Zealand, Spark and 2degrees.”
The average monthly data usage will increase from 4.3GB in 2021 to about 5.5GB in 2026, accelerated by the increase in the consumption of mobile video and social media applications on smartphones on the back of data centric plans promoted by MNOs.
Mr. Iqbal concludes: “Vodafone New Zealand will lead the mobile market in terms of subscription share in 2021 and will remain the leading mobile operator through 2026. Vodafone’s market leadership will be primarily supported by its strong focus on 5G network expansions and on M2M/IoT segment. Vodafone New Zealand, for instance, has plans to expand M2M/IoT coverage footprint to 60% geographic coverage by 2024.”