Consumer: Soft Drinks Solution (Extended Service)

Our database provides unique, granular market data with historic and forecast volume/value by category for Soft Drinks markets. Forecasts cover brand volume to latest year, for all categories by sub-channel and by pack material/type/size.

GlobalData’s research into on-trade and off-trade sales of CPG products uses the same base methodological approach which integrates several research streams and processes. These include reviewing existing data in light of results from our market monitoring tools, conducting exhaustive secondary research and adding in primary research, in particular from industry interviews. Data is then cleaned, aligned for definitions, finalized (including multiple layers of QC review) and has its audit trail fully logged. This process is run from the "bottom-up", with each country undergoing a thorough analyst review at the segment and sub-segment level.