Technology: Multiplay Database

GlobalData’s Multiplay dataset provides historical data and forecasts on broadband-based 2-play, 3-play, and 4-play service bundles for 22 countries worldwide. It provides in-depth understanding of individual country dynamics, including macro trends, operator strategies, tactical positioning, and growth drivers. The dataset covers an extensive set of KPIs with data updated twice per year.

Our granular bottom-up & top-down modelling methodology involves comprehensive secondary research which is combined with targeted primary research to determine the latest historical data and key ongoing market trends and operator strategies. Our analyst teams review all data and revise projections accordingly. Multiple layers of checks, including cross-comparison of key metrics to other countries to ensure trend alignment, are then conducted.