Consumer: Product Launch Analytics

GlobalData's Product Launch Analytics captures data about the latest innovations in Consumer markets across geographies, category, and innovation types. Capturing around 1,000 SKUs per month globally, our data has 21 searchable fields and covers all major FMCG categories, including, food, non-alcoholic drinks, alcoholic drinks, personal care, household products, pet care, and tobacco products. Our proprietary Innovation Ratings conveniently and clearly single out world-first innovations from other innovations to make it easier and quicker to analyze those potentially game-changing or disruptive innovations.

Innovative products are sourced using primary research through our global network of representatives, monthly shopping trips by research & analyst teams, attending major industry tradeshows, and contacting manufacturers and distributors directly. Innovative products are also sourced using secondary research through credible social media; company, trade, and retail sources; manufacturer and agency press releases; trade and consumer magazines; and newspapers and advertisements.