The Total pay-tv revenues of Telecom industry in United Kingdom attained a value of USD 7,173.38 Million in 2020
The industry recorded a historical decline (CAGR) of 0.68% between 2017 to 2020, and is expected to grow by ...
GlobalData projects the industry to grow at a CAGR of ...
The Total pay-tv revenues of Telecom industry in the United Kingdom continues to decline in 2020
The total pay-tv revenues of Telecom industry in United Kingdom has declined significantly between 2018-2020, the pay-tv revenues recorded a single-digit YoY decline in 2020.
Pay-TV services revenues in the UK is expected to increase between 2021 and 2026, supported by a projected rise in DTH and IPTV subscriptions. Moreover, operators have been focusing on offering premium content as a bundled service with pay-TV plans for higher tariffs, which would support the growth of pay-TV service revenues over the coming years. For example, Sky has adopted a content aggregation strategy, adding Paramount+ to its Sky Q bundles adding more than 10,000 hours of content and Viacom’s (Comcasts) premium channels.
Pay-tv accounts refers to the Number of accounts in a given country at the end of the year that subscribes to fixed TV service (either via cable, MMDS, Satellite/DTH platform, or IPTV) with at least one television set.
The Total pay-tv revenue is calculated in the Pay-TV markets by estimating the total revenues generated each year by service providers in a given country, it includes Pay-TV markets (both fixed and mobile).
Buyer power in the Pay-Tv service industry
Buyers in this broadcasting cable TV market can be either individual customers that have little bargaining power or advertising companies, which tend to be large and influential. Companies within the broadcasting and cable TV market gain their revenues through a range of different channels. Public broadcasting companies typically gain their revenues through state-enforced licensing fees, government funding, and advertising, and can therefore cater for less lucrative target audiences. The BBC does not rely on advertising or donations so is largely reliant on TV license fees. During the early months of 2020, the UK government had suggested the BBC should scrap license fees and continue to operate under a subscription-based business model. However, many believed the government's intentions were motivated by the conflict between the Tory party and the BBC’s media coverage of the Brexit campaign and general election in 2019. The UK has a well-established free-to-air TV service. This minimizes the need for consumers to buy premium content packages. However, demand for exclusive content, including sports, creates a strong demand for pay TV operators that own broadcasting rights to these events.
In contrast, non-state funded broadcasting companies, such as Sky, gain revenues through the sale of advertising time and subscription fees and have to ensure they target more lucrative target audiences in order to remain profitable. Individuals can only make an impact as a whole by displaying preferences for a product through viewing figures. Buyers can, however, choose whether or not to subscribe to pay TV services or internet video-on-demand applications such as Netflix. However, as the traditional services often hold exclusive broadcasting rights for sport and leading dramas, they are viewed as a necessity by some consumers, and this decreases buyer power.
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