The Moblie ARPU of Telecom industry in Germany attained a value of 11.66 USD/Month in 2020
The industry recorded a historical decline (CAGR) of 3.40% between 2017 to 2020, and is expected to grow by ...
GlobalData projects the industry to grow at a CAGR of ...
The Mobile ARPU of Telecom industry in Germany recorded a single-digit YoY decline in 2020
The German mobile phones market experienced declines during 2018-2020. The performance has been volatile with the market stagnating in 2020.
The German mobile phones market has saturated due to the high penetration of smartphones in the country. This weakens market growth as there is little value that can be generated from new mobile subscribers.
Average revenue per user (ARPU) captures the average monthly revenue generated from each mobile subscription during a given calendar year.
Consumer trend in the mobile phones market in Germany
Consumers tend to keep hold of mobile phones for extended periods of time, as they often are expensive and if on a contract, consumers are obliged to pay for the phone over an agreed time period, commonly around one or two years. As a result, demand tends to stem from upgrades which are infrequent. However, consumers are starting to hold on to phones for longer prioritizing attractive mobile data packages over new mobile hardware releases. Fewer handset sales combined with intense price competition has caused declines in postpaid and prepaid Average Revenue Per User (ARPU) and lower hardware volumes causing the overall market value to stagnate.
Competitive Landscape
The German mobile phone market is highly competitive with three mobile network operators dominating the market in terms of customer contracts and mobile service revenue. Leading the group is Deutsche Telekom who has come under increasing amounts of pressure from its closest rival, Vodafone GmbH since the national roll out of 5G networks began in 2019. Data consumption and demand for large mobile data packages continues to drive growth and the expansion of 5G services has become a strategic priority for all of the market's leading players.
Deutsche Telekom AG is a German telecommunications company that provides fixed-network and mobile services as well as wholesale telecommunications services for the group's other operating segments in Germany and other operating markets including US and various European markets.
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