Explore the latest trends and actionable insights on the UK Telecom market to inform business strategy and pinpoint opportunities and risks

The Mobile internet subscribers of Telecom industry in United Kingdom (2017 - 2025,Thousand)

  • The Mobile internet subscribers of Telecom industry in United Kingdom attained a value of 49,819.72 Thousand in 2020

  • The industry recorded a historical growth (CAGR) of 3.45% between 2017 to 2020, and is expected to grow by ...

  • GlobalData projects the industry to grow at a CAGR of ...

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The Mobile internet subscribers of Telecom industry in United Kingdom (2017 - 2025,Thousand)

Published: Oct 2021
Source: GlobalData

Explore the latest trends and actionable insights on the UK Telecom market to inform business strategy and pinpoint opportunities and risks
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The Mobile internet subscribers of Telecom industry in United Kingdom recorded a single-digit YoY growth in 2020

The mobile internet subscribers of Telecom industry in the UK has grown significantly between 2017-2020, the mobile internet subscribers recorded a single-digit YoY growth in 2020.

Number of active mobile subscriptions or SIMs subscribing to a data package, either through a prepaid or postpaid plan, at the end of every calendar year. Typically, a subset of total handset and total connected mobile data device subscriptions.

Why mobile internet is not preferred in the UK

Voice subscriptions was the most successful segment for the market in 2020. As consumers were forced to stay and work from home due to the coronavirus pandemic, they had to use their mobile phones to communicate, due to the lack of fixed line telephones. Voice contracts have been proven to be cheaper than fixed line contracts, increasing the subscriptions for the segment in 2020. On the other hand, consumers would rather use fixed line internet services rather mobile data services, due to the improved reliability and speed. This kept demand for data subscriptions at relatively low levels.

Rivalry in mobile internet market of the UK

Rivalry within the wireless telecommunication services market is intensified by the presence of large players, which benefit from economies of scale and diversification. The true level of rivalry can only be measured by the number of companies which can peacefully co-exist with each other in a limited market and still have the opportunity to acquire new customers and continue to be profitable.

Impact of COVID-19 and mobile internet subscribers

The COVID-19 outbreak has forced the majority of consumers to stay and work from home, increasing the market’s rivalry in 2020. The players in the market experienced declining revenues in 2020, as consumers were forced to work and stay at home, increasing demand for fixed line internet rather than mobile data. This increased rivalry in 2020 as market players were competing with each by reducing prices and offering more appealing to consumers contracts on order to obtain a larger share of the market. Rivalry in the future is expected to return back to normal levels as the COVID-19 vaccine rollout will allow consumers to return to everyday lives outside of their homes, boosting demand for mobile data.

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