The Mobile internet subscribers of Telecom industry in Brazil attained a value of 128,867.26 Thousand in 2020
The industry recorded a historical growth (CAGR) of 4.97% between 2017 to 2020, and is expected to grow by ...
GlobalData projects the industry to grow at a CAGR of ...
The Mobile internet subscribers of Telecom industry in Brazil recorded a single-digit YoY growth in 2020
The mobile internet subscribers of Telecom industry in Brazil has grown significantly between 2017-2020, the mobile internet subscribers recorded a single-digit YoY growth in 2020.
Number of active mobile subscriptions or SIMs subscribing to a data package, either through a prepaid or postpaid plan, at the end of every calendar year. Typically, a subset of total handset and total connected mobile data device subscriptions.
Why mobile internet is not preferred in Brazil
Voice subscriptions was the most successful segment for the market in 2020. As consumers were forced to stay and work from home due to the coronavirus pandemic, they had to use their mobile phones to communicate, due to the lack of fixed line telephones. Voice contracts have been proven to be cheaper than fixed line contracts, increasing the subscriptions for the segment in 2020. On the other hand, consumers would rather use fixed line internet services rather mobile data services, due to the improved reliability and speed. This kept demand for data subscriptions at relatively low levels.
Rivalry in the Brazilian mobile internet market
Rivalry within the wireless telecommunication services market is intensified by the presence of large players, which benefit from economies of scale and diversification. The true level of rivalry can only be measured by the amount of companies which can peacefully co-exist with each other in a limited market and still have the opportunity to acquire new customers and continue to be profitable.
The leading wireless service providers in the Brazilian market are Claro (America Movil), TIM, Vivo (Telefonica) and Oi. The concentration of the market is high as leading players account for a major share of total subscribers. However, the adverse macroeconomic environment which led to a massive shrinkage of the market in the last two years has increased competition and has caused financial difficulties for some players, with Oi filing for bankruptcy in 2016. Tariffs have dropped massively in recent years, with providers engaging in fierce competition over data plan offerings. The average revenue per user grew in 2018, as the growth of mobile internet traffic fueled a turnaround in revenue. The lack of net neutrality is another field of intense competition in this market. For instance, providers intend to offer the unlimited use of data services for several social networks and streaming services.
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