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The Market value of Household Appliances Segment in China (2020 - 2028, USD Millions)

Industry: Retail
Current: Market Sizing & Shares

The Household Appliances segment in China registered Market value of USD 47,662.11 Millions in 2023
The indicator recorded a historical decline (CAGR) of 0.06% between 2020 to 2023, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...

The Market value of Household Appliances Segment in China (2020 - 2028, USD Millions)

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Household Products in China

The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish.

The Chinese household products market registered strong growth during the review period (2014-2018). The growth of the market is expected to accelerate over the forecast period (2018-2026).

Strong economic conditions and improving the standard of living are the key factors fueling the market growth. Moreover, rising disposable income and consumer spending power increased the volume sales of household cleaning products. Additionally, rising focus on cleanliness and hygiene created scope for manufacturers to launch eco-friendly household products. Therefore, these factors are supporting the overall market growth.

Category segmentation

Paper Products is the largest segment of the household products market in China, accounting for the largest share market's total value.

The Insecticides segment accounts for the second-largest share of the market.

Geography segmentation

China accounts for the largest share of the Asia-Pacific household products market value.

Japan accounts for the second-largest share of the Asia-Pacific market.

Market distribution

Hypermarkets & Supermarkets form the leading distribution channel in the Chinese household products market, accounting for the largest share of the total market's value.

Convenience Stores account for the second-largest share of the market.

Who are the leading players in the Chinese household products market?

US-based multinational S.C. Johnson & Son, Inc. is the leading player in the Chinese household products market.

China-based multinational Nice Group Co Ltd is the second leading player in the Chinese household products market.

China-based multinational Hengan International Group Co Ltd is the third leading player in the Chinese household products market.

Company profile

S.C. Johnson & Son Inc

S.C. Johnson & Son Inc (SCJ) manufactures and markets household products. The company’s product portfolio comprises home cleaning, home storage, air care, pest control, auto care, shoe care and professional products. SCJ markets products under Pledge, OFF, Mr. Muscle, Scrubbing Bubbles, Glade, Tana, Oust, Autan, Baygon, Grand Prix, AllOut, Kiwi, Raid, Ziploc, Saran and Windex brand names.